.png)
branding
storytelling | identity | legacy
TOP TIER AUTO
CAR DEALER REBRAND
Name, logo, fonts, colors, brand identity, customer story, market position, web design.
Top Tier Auto is a used car dealership located in the heart of Utah County. They originally had their logo made by AI and didn't have much of a presence any different than the dealership down the street. So we changed that.
Top Tier Auto went from a basic car dealership to a premium vehicle gallery. They didn't just sell cars, they sold lifestyles. They wanted their name to symbolize the type of service and white glove treatment the clients would be getting. No more sleazy car salesman, no more haggling price, just simple and respected business.
When you purchase a car from Top Tier Auto, you aren't just getting a nice new car, you're getting a fresh identity. New car, new you.
OMNITREK
tech product rebrand
Colors, fonts, aesthetic, brand identity, customer story, market position
OmniTrek is a omnidirectional treadmill designed for VR military training. They are on the early stages of product testing with their current MVP. There wasn't much of a brand before besides their logo and name as they are still working on the product. Here is that the brand looked like prior.
With a cool name like OmniTrek and a killer product, it has to have cool branding.
Since it's an omnidirectional treadmill for VR training, it's gotta be more futuristic. You're in a real life video game. The point is to make you feel like you're living a different reality––except an intense one you are about to actually be put through.
OmniTrek is the difference between being trained and having a life-like experience. Grid terrain design and an ambient orange aesthetic gives it that futuristic but serious feel.
The only way to get ahead is to live in the future before it even happens.
Train like it's real.
Because it is.
TRUE NORTH
apparel full brand
Name, logo, fonts, colors, brand identity, customer story, market position, go-to-market strategy, apparel design, 360 campaigns.
True North is an outdoor apparel brand focusing on getting the younger generation back to their roots-–nature and a tribe.
With social media and AI on the rise along side with depression and suicide rates, we needed to find a solution for the lack of purpose in young men and woman. We realized the desire for purpose never left, they just didn't know where to go because they didn't have a clear path to follow.
Cue True North.
The name True North symbolizes the need for direction and purpose in humanity. There is a core human desire to explore and discover the world specifically outside and with loved ones. Humans should not be alone and they need meaning in their lives. True North helps give that back to those who lost their purpose by fostering a community of like-minded people craving adventure and a tribe to call their own. The logo is a blend of an arrow pointing north with a trail towards a star at the pinnacle. It's the path to who you are meant to be.
Welcome home to your purpose and your roots. Your true north.
SONDER
saas full brand
Name, logo, fonts, colors, brand identity, customer story, market position.
Sonder is a SAAS CRM for healthcare facilities to help manage patient relationships with focus on human touch to keep clients from feeling like a number.
The name Sonder was chosen because it means "a feeling of sudden awareness of other people’s inner worlds and narratives." This relays the story of the patient being a human and not a number. The logo is a simplified fingerprint to resemble the individualism in each patient as well as the simplicity to take care of all of them at the highest quality.
In health care, it's easy to blend in with the sea of other patients. As a health care facility, you are trying your best to organize the massive amounts of people counting on you for their health. Sonder is the bridge between disorganized facilities and left out patients allowing both to breath knowing everyone is getting what they need.
Sonder allows healthcare to focus on what they do best––care.
RISE BAR
CPG rebrand
Colors, aesthetic, brand identity, customer story, market position, go-to-market strategy, package design, 360 campaigns, ad creative.
Rise bar is a 3 ingredient protein bar with almonds, honey, and whey protein. They have the highest ratio of protein to amount of ingredients on the market. However, Rise Bar was struggling at standing out in the blood bath of protein bars. They had a vague target market of "active people on the go". This is a problem when you are trying to compete with everyone and their mother for attention. Generic customer, generic packaging, generic messaging = generic product. You can't be charging premium prices for a generic product. So we fixed that.
We decided to play on the clean take but in a dirty way. The aesthetic went from basic health bar to a luxury, sexy protein snack. With colors like black, wine red, and light mocha, Rise Bar gets a chic face lift to be a high end, aesthetic bar worth more than all the competitors. "We're so clean, we're dirty"
Playingn on innuendos with how much protein Rise is "packing" and how confident we are in our product being the "dirtiest clean protein bar you'll ever taste", we make Rise bar into a personality no one has ever seen in this space before. Ready to dominate the market with a sexy twist on boring health foods.
